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For Cris Pérez Vázquez. The intensive crop has provoked droughts all over the world and collapses of whole civilizations. Look at the civilization Maia or the intensive agriculture that generated a drought almost of 10 years in Oklahoma ("Dust Bowl")
In the present, only this intensive use of the earth can maintain the number of inhabitants of the world. A course back towards traditional agricultures would mean that the world population probably died for starvation.
On the other hand, the zènit of the oil is foreseen for 2010. It is known by everybody that the oil is not only necessary to scroll the tractors that cultivate the great extensions of earth, but also is necessary as a fertilizer of the crops.
If the oil finishes and is necessary to continue cultivating and to nourish the world population, what we will make to the 2010 or 2011. Will we kill ourselves among us to achieve food? We stop the consumption, let's already stop it. Malthus in 1798 already foresaw that the population would not find enough resources for its subsistence. In spite of the criticisms that its theories have generated, there are several problems that are coming together in our days (financial crisis, energetic crisis, alimentary crisis?)
Is it evident that we are in a finite world and that the resources are finite, because we are with our consumeristic lives in a capitalist world that does not make any person happy?
We can not trust the science and the technology as saviors of this situation. We have to change our paradigm, it has to change our conception of the world and what we for the planet can make Earth. Yes, we can perform and we have to make it! We are already sensing the water of the boat in the ankles! Let's not leave that it sinks, we can not continue in this way. We have two solutions: or we finish the situation or the nature will be that one who will stop us (J. Ash).
The way Panikkar says: "The real situation of the humanity with all its cruelty has to be faced. [...] we can not continue letting to dazzle as utopian solutions for the future and to let succumb to the current generations" (Dictionary of Hermeneutics, Present eternal, p 440) you Continue reading >>>
The boat sinks!!!!
The gold of the glaciar one in Kirguistan
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For Cris Pérez Vázquez. The majority of us would not know how to identify where Kirguistan is in a map. For the title we can find out that it is in height and in effect 80% of the country is covered by Tian Shan. Placed among China, Tayakistan, Kazajistan and Uzbekistan there is an extension of some 198.000km2 with 4,6 million inhabitants. Canada yes could identify its location, even they could bring us data of the uranium and of the gold that they extract and it is that it results from this country needing to extract the gold and the uranium that they suggest because 85% of its inhabitants lives on the agriculture and the stockbreeding.
I ask which evil there is in that an economy predominantly rural it is still isolated from the capitalist world? Have they asked its population if they blow up holes in the glaciers to extract the uranium and the gold that has to nourish other countries to issue more CO2 and to contribute to its expansion and domain of the world? Have they explained the repercussions that the transformation speeded in its way of work will have for its economies and its society? Have they explained to them that the increase of the rent does not entail necessarily more happiness?
I am mixing many concepts, but like this the sustainability is, an interrelation of the society with the environment with the oikonomia that they shape a cosmovision that goes away of the capitalist. The capitalism needs to grow to be able to continue and uses the progress, the education... as a mask to continue plundering regions with its imperialist criteria.
Do we not have cracks enough with the evil which we have already made us have to continue opening in other countries, stealing its populations the option to choose the future of its generations?
Many of the families of the Kirguistan continue making transhumance during the months of summer in the pastures of high mountain and only in the winter stop in the valleys. In exchange, a work with rotating shifts that they cover 24 hours of the day is offered them to a height of 4000 meters that often they bring about badly of height -- vomits, transtorns of the sleep, headaches, pulmonary edemas.... They have to work 14 continuous days.
Apart from these so advantageous conditions, the capitalism also offers in this way that the population segregates and that there are very important social differences due to the introduction of higher money and salaries to the mines. Any with two fingers of front sees an imminent source of internal conflicts caused by a capitalist imposition.
It is also curious, as the proud capitalism of the planetary bad one, it makes honors of the environmental destruction. Every day 25000 cubic meters of mineral are filled in with a giant fleet of trucks that also contribute to issuing more CO2 and every hour 1300 tons of earth mixed with gold are unloaded. For what is the gold needed? Mostly, itself is destined for the jeweller industry, even though it also has applications in nanotechnology, computing, cosmetics... Really is it necessary to make use? Really does hurting the glaciar one with practically daily explosions offset us as a planet?
It is incredible that we still have as little consciousness about the evil that our companies are making. I use this space to denounce it.
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Not olvidemos the "personal" conciliación
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For Cris Pérez Vázquez. I create in the RSC/E I como an oportunidad of weary empresas y corporaciones it stops ir más allá, adelantarse in medidas cone sus tiempos that contribuyan in a sustainable sociedad más. Pero, cuando hablo of RSC, mis colegas me miran I como if tuviera the peste, I como if pronunciase a slandered palabra y, aunque sigo teniendo esperanzas of that not him intente to manipulate in the civil sociedad bajo the título of the Responsabilidad, in menudo me rindo in the lucha y the tengo that dar the razón cuando oigo weary you operate sociales or ambientales of según qué compañías.
Pero not him of extrañar that esas compañías piensen that weary están haciendo bien cosas, cuando desde the misma administración, weary leyes him sesgan or truncan.
Weary Estoy leyendo ayudas that the Xunta de Galicia facilitates stops to foster the conciliación y cuando I bequeath in the apartado of weary personas beneficiarias. Me sorprende that weary familias monoparentales being personas beneficiarias sólo puedan or padres - nótese that escribo padres, not padres y madres.
Him decir, estas ayudas sólo fomentan the family conciliación stops to be able hacerse cargo of the familia y that papá him pueda to benefit. Claro, porque papá not him hace cargo of the familia, him mamá quien asume esa función y not sería I justo to foster that mamá him quede in y menos aún house that además le pay I como papá cone harían. ¡ Ay! Him me escapaba that him that him está aplicando him one medida of positive discriminación or mejor dicho a positive acción it stops conseguir that them papás they keep in su bebé cone house.
Weary personas that me conocen ya habrán notado the tono of ironía that me caracteriza. Pero hay muchos más ejemplo of him although him está haciendo e interprentando the subject of the conciliación y of the effective igualdad between mujeres y hombres. To the the same as cone the flexibilidad horaria y demás temas "éticos responsible" y. Me useful parece to highlight the ejemplo of an artículo of Esade.
Elijo esta escuela of negocios porque I consider it I como a surtidor incesante of personas directivas y porque them conocimientos of esos cargos tienen a high repercusión in nuestra sociedad; ya that, in a direct way, implementan the hacer knowledge in the staff of muchas of weary empresas donde trabajamos. Fear este I motivate, esta escuela of sensitive muy being negocios debe cone weary formaciones that desarrolle, ya that pueden tener repercusiones not deseadas.
In su magazine Alumni of este verano 2008, leo a título of a sesión about family conciliación profesional y that him celebró in Esade the 7 of mayo. Me llama the atención that the "personal" palabra desaparezca cuando him habla of conciliación. Pero más me sorprende the título of the sesión: "Me profesional career, that of me pareja y that of me familia"; más propio of an artículo of a magazine of pink prensa that of an escuela of negocios. Siento the comentario sarcástico, pero not logro entender I como an escuela of the I give prestige of Esade puede banalizar of weary este modo desigualdades that todavía existen between hombres y mujeres y to malinterpretar the legislación.
Aunque, if prestamos atención in the redacción of the ley, him normal that him sesgue; prongs if recordamos the artículo 44 of the capítulo II of the ley orgánica 3/2007 of 22 of marzo it stops the effective igualdad of mujeres y hombres that trata them temas of conciliación, podremos to verify that the personal life sólo aparece in the título y that not hay none medida that inspire in weary empresas to foster the personal conciliación, work family y; in parte of that su redacción da pie in equívocos. Transcribo literalmente:Artículo 44. Them derechos of conciliación of the personal life, family y
Not pretendo sólo to criticize, quiero hacerlo constructivamente. Todavía I albergo esperanzas in that the Entrepreneurial or Corporative Social Responsabilidad será realmente ir más allá of him that dice or him that he prevents the ley. The legislación not him suitable it stops weary cubrir todas demandas sociales, his weary weary empresas that tienen the oportunidad of to innovate y of adelantarse in weary leyes.
occupational.
1. Them derechos of conciliación of the personal life, family y
occupational him reconocerán to them weary trabajadores y trabajadoras in shape that
they foster the balanced asunción of weary responsabilidades familiares, evitando
toda discriminación based on su ejercicio.
Reconciling, quiere decir to shape varias proposiciones that parecen contrarias between yes. A person that puede to reconcile su personal, family life y profesional tendrá the clear mente más, trabajará mejor. Pero not obviemos the personal life, not podemos to affirm that if not tienes familia or pareja, not tienes life nor derecho in conciliarla. Contemplated Incluyamos the palabra fear the ley, tengamos personal life también y, if not the tenemos, in the menos, not capemos the ley.
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Conciliation, flexibility and other hourly arbitrariness
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For Cris Pérez Vázquez. Does the piece of news of the increase of work times come into conflict with the new policies of conciliation and work flexibility?
Since I started to work at 18 years, not there had any time that I have incorporated into some company and it has worked 40 weekly hours. At first, he made it because I liked the work and he learned very much. Afterwards perque as a responsible had to face the volume of work. Afterwards perque like freelance had to earn me the carobs. Few times, I have managed to fulfill the timetable and to go past the "legal" hours.
Moreover, let's not deceive the flexibility it is betrayer and a suitable management is not always translated of the no work time.
We do not confuse conciliation and/or flexibility by adapting our life to the flows of work. A colleague of work made this reflection:
"The conciliation is to find the equilibrium between the life occupational, personal and familiar. It is not to adapt oneself to the increase of work and, when it diminishes, to restore the hours that we have made of more"
I invite you to reflecting as the conciliation is being applied, if it is that you have the luck of have-her experienced. It is again a "deceit" of the economy and of the companies for that we adapt our performance in function to the flows of work?
What do you think?
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Responsibility of the touristic companies in the destinations
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For Cris Pérez Vázquez. Mr. Jordi Ficapal de l'Escola de Turisme Sant Ignasi offered a very interesting report within the framework of the conference of Tourism for the development that they took place in Caixafòrum on the 27 and 28 of May.
The companies have different formulas to implement the Corporative Social Responsibility and there are indicators that provide us information about which it is the degree of implication of the same ones with the RSC.
The Corporative Social Responsibility should be a voluntary integration of the social and environmental worries on the part of the companies. This voluntary integration can generate sinèrgies with the organized population (Associations, ONGs and rest of entities of the Third Sector). Fruit of these sinèrgies they can appear initiatives that favor the development of a receptive country.
The development obviously has to obey to the formulas of the Triple Bottom Line (economic, environmental and social); but it does not have to be confused with a wash face to face or make charity. The way Mr. Ficapal affirmed: "it is easier to give money than time"
In this sense, the companies can implement the RSC addressed to four different objectives:
1. In order to the stockholder: to favor the flow of investments and to be able to publish and to appear to reports that can attract capital.
2. Addressed to the communication: to improve the image and directed to the market for differing and taking a stand
3. Making participant in the "stakeholders" or groups of interest of the company that, not only sino also for the clientele, are worried for the accionariat for the persons who work in the sinus of the company, for the companies that supply services, etc for them.
4. And finally, the of bigger implication and more rooted in the company that, apart from picking up all the former groups of interest, returns and is implicated in the society where the company is placed and is in this point where the sinèrgies can appear with the entities of the third sector.
To the same time, these entities can classify according to its degree of economic dependence in four groups:
1) Beneficiència
2) Partnership
3) Alliances
4) Lobbies you Continue reading >>>
Coopetivitat de Mercè Sala
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For Cris Pérez Vàzquez. From my raconet of Responsible Blog, I make a homage to the Mercè Sala who died last week after a long illness.
I have only had occasion of witnessing a lecture that it offered in 2006 - how he spends the time! - and it taught me terminology and concepts that he had not heard not even reflected on ever.
What I restore of that lecture in the Hall of the Employment of the Hospitalet is the coopetivitat term. I do not know if in this case we could call it oxímoron of: cooperation more competence that boards create a new concept or a new meaning.
In this case, the explanation is simple: has to cooperate to be able to compete and it is that the answer to our enigmas is in the simplicity where we find.
In that report, Mrs. Sala taught me with that neologism and with its expressions, that we only have to go away from the everyday life, take distance and look at it with another optics. From this new point of view, terms that did not exist appear; or yes, but that no person had manifested or had reflected.
Cooperating to improve the competitiveness? How can it be? If we do not cooperate, we can not buy to the best prices, we can not join efforts to invest in new technologies, we can not study the markets to find what they need.
How many thoughts as this have stayed in thoughts? They have gone with Mercè Sala and we will never again be able to know.
The ex-president of the Economic and Social Council of Work of Catalonia (CTESC), ex-president of the Social Council of the University Pompeu Fabra, ex town councilor of the Town Council of Barcelona, ex-president of Renfe, ex-president of the Polytechnic Foundation of Catalonia, ex-counselor delegated on of TEMOINSA,ex-consellera of Carrefour Espanya and advising ex-counselor of Indra to me still teaches that we have very much to suggest and that it is worthwhile to say it for simple and simple that it seems. That behind the simplest things there are solutions, solutions real and that are in front of our eyes, only is to us missing to discover them.
We Collaborate to offer the best in the world.
Publications Mercè Sala Seguiu reading >>>
Direction for values of Social Alma
Rosa Alonso innovates and creates a new service for papropar in the mercantile companies the RSC through the "leadership" formation "for values"
Social Alma is a very young and innovative company. Only with a profile as the team of Rosa Alonso a service can be offered like the leadership for values that fosters the good practices, the improvement in the process of communication of the companies and a series of measures to get the companies to commit themselves with its immediate environment.
Happiness Rosa!
Piece of news in Eurpapress
Piece of news in Observatorio Calidade
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Internet: does it contribute to a world more in the same way?
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For Cris Pérez Vàzquez. In our days there is a network that allows the world communications. The hierarchies blur in Internet, we talk of in the same way in equal and anybody can write and take part in the creation of a more collaborative world and more in the same way.
We, the persons who write blogs or who take part in the creation of digital encyclopedias - wikipèdia and others -, make it in a voluntary way. The motivations are diverse, but we mean ours in a society where until now they only had voice the ruling classes and the rest of the population received information in a passive way. This passivity, has finished. There is a new "god" called Internet that nears us and who blurs the hierarchical lines.
The network of networks allows to break the silence, it allows the activity, it allows to go from being passive persons to being active and committed through the transmission of our message and the grouping for groups of interest. Saying ours has more sense now that never, persons from all over the world can coincide and not back up a form of thinking.
The appearance of this new free media produces changes. Now we, the connected persons, take part actively in the innovation, or which it is.
To social standard, the virtual communities multiply, they reinvent and the persons associate themselves for interests and restlessness. The economy also changes, virtual companies that perform beyond the traditional range are created.
The borders are not clear any more and the jurisprudence can not be delimited in the territory national or in Internet. The persons associate themselves with more favorable territories for placing its companies for its businesses.
Equally, the criticisms and the news find difficult censorship and, in as, the people communicate crossing new beyond its usual circle. The information travels, he classifies and the companies live crises of image for its little ethical actions.
It is true that some blogs have been denounced and censored, but the bloggera community rebels against these abuses, is associated and support demonstrating that it exists is given an important fabric that is defended of the injustices and makes "pineapple" not to have to give up, once again, in the smelly classes or before the corporations.
This fact demonstrates that the commitment in Internet exists and far from isolating the persons, joins them umbrellas under one: the defense of our freedoms that has been denied to us during all these years with the silence and the manipulation of the information.
We, the persons, collaborate, are active and we are creating a more responsible and compromised structure. Us we can make things, can write, can introduce facts and can help. As a matter of fact, we are already making it.
It is true that not every the world population has access to Internet and that a way is more of differentiation towards to communities with less resources. But to access in a computer, to read information and to say ours is easier now than ever. Before we did not have knowledge of the problems of the more disfavored hierarchies and they had to suffer in silence. Now one is sufficient Internet café or a public library to access the network, to say yours and to find the community that is convenient to you.
The society in which we were used to live yes it was reprimidora and insulator: of the work to house and of house at work. Now all persons are within our scope. You do not have to consider a "chilli raro" any more not to find persons with your restlessness, with a click you will find persons who think like you and who defend its ideals.
Perhaps I am very positive and, safe that Internet shows many inconveniences that today I am not capable of seeing. But they do not interest me either, I have found in the network good friends and contacts that they have made and would make very much for mí. And tú, which you wait for?
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Blue treasure: de luxe article?
For Cris Pérez Vàzquez. The comment in the Blue board The Treasure of a reader of Sabadell has opened me the curiosity to know the potabilitat of our waters of tap. L'OCU - Organization of Consumers and Users - carried out a study of the Spanish cities at the beginning of 2006. This study discovers that in Càceres, Real City, Zamora and part of Alacant, Àvila and Murcia the water it shows excess of trihalometans and, therefore, is not potable.
On the web of the SINAC, we can know the results of the analyses that have been made to our population and to the managing company of the network of distribution. In particular in Sabadell, the water is potable according to the results of the last ones analyses.
The consumption of water is necessary for the humanity, a consumer good should not be since it is necessary to survive. If they charged us the air that we breathe, we would not accept it. Without air or potable water it is impossible to continue visquent. However, we pay the water as if we could do it without.
We pay the water like a de luxe article and, even, there are brands that bottle it in limited editions. The water is a law, not a whim that only the well-to-do classes can access.
Riccardo Petrella - author of the "manifesto of the water" - offered a magisterial lecture to the University of Summer of Andorra about the water. This Italian expert manifests that the water is a common and vital world heritage. The water has to be accessible for all the world population; a constitutional law is, inalienable, individual and collective economic and social one. Has to be managed in a sustainable and integrated way, in a solidary way and to be responsibles at individual and collective level with other communities and the world population, with the generations future and with our ecosystem.
This small summary, encompasses the claims of the author of the comment in Blue Treasure that quotes some of the challenges that our generation has to overcome. Its suggestions are equally right and valid to find solutions to the abusive consumption of the water.
Blue treasure was a call to produce less waste, but without any kind of doubt, the water is a law in which we have to have accès and, if we have to pay it, that it is of quality.
If the man is a gesture,
the water is the history.
If the man is some people,
the water is the world.
If the man is alive,
the water is the life.
Joan Manel Serrat (The man and the water)
Análisis agua of the I grifo ciudades españolas
I precio of the agua of grifo in España
Manifesto of the water, Riccardo Petrella
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Olympic Ropa of incierto origin
Fear Cris Pérez Vàzquez. Mainland Headwear suministra gorras, viseras y otros complementos in marcas deportivas I como Reebook, Ellesse, Timberland, Row, Callaway, Ping, Titleist, etc También has suministrado todo tipo of material it stops marcas I como NBA, Warner Brothers, Pokemon y Star Wars, between otras.
Esta ofrece house in su proveeduría a solución stops the diseño, the y manufacturing the exportación of productos deportivos.
Según a shapeless elaborado fear Juega Limpio -alianza of entidades that weary investigan you condition of trabajo of the world sector of ropa deportiva-; Mainland Headwear contrata in menores, trabaja más staff su of 13 horas diarias sin ningún I festivo semanal y the menos payment of 50% of the legal salario mínimo. Además him le pide that mienta in weary you inspect y him aleccionada cuidadosamente it stops engañar in weary auditorías.
Mainland Headwear him one of weary empresas proveedoras of weary grandes casas deportivas that esponsorizan them Juegos Olímpicos. The alianza Juega Limpio está realizando estos estudios desde antae of them Juegos Olímpicos de Atenas.
Shapeless Este highlights that the olimpismo him a filosofía of life that exalts y combines in a weary conjunto armónico cualidades of the cuerpo, the voluntad y the espíritu. Aliando the deporte cone the y culture the educación, the olimpismo him propone to create one am customary of basado life in the alegría of the esfuerzo, the value of the buen ejemplo y I respect fear them principios éticos fundamentales universales.
Juega Limpio claims from the COI that, ante hechos so gravels I como them citados anteriormente that contradicen the filosofía of the olimpismo, tome medidas that them frene or finalice.
Weary Olimpiadas his one evento seguido in world nivel. If the COI llevara to fit an acción coherente cone the cone misión y them artículos of the Olympic Card sería an ejemplo of consecuencias esperanzadoras it stops poner fin in weary conductas poco responsible.
Malas prácticas Sostenibilidad y RSC you Continue reading >>>
Peuplade: the return of the responsible social life
For Cris Pérez Vàzquez. In France a new initiative thought to restore the confidence with the neighborhood has appeared. It is a matter of a new portal that is called Peuplade. Through this portal meetings are made with common interests. The difference is that these meetings want to be a link of union with persons who live near and that they do not know themselves.
Peuplade was created with the objective of reinventing a social life similar to that of our grandparents in the people: asking for salt in the house of the side, to look after the cat, to install a printer, etc The exchange of services or of aids that do not cost us anything and that facilitate us the life.
[it is]
This portal was created in 2003 and is one sample more of the end of the individualism and of the human need of the relations. Once again other values than the economic ones are imposed.
This portal feeds back of the data of the usuariat. They introduce events to themselves, meetings, gather with filantròpiques purposes and they are the same persons who tell that they organize it and transform it really.
This is a good example of how the technology can be in the service of the relations and as to use it to foster the recovery of the social values and the help among different persons who in another way would not manage to know themselves never.
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Champignons of responsibility
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I do not know if the video "An uncomfortable truth" or if the documentaries of the bones that become extinct... really, I do not know the motive for which the responsibility has started in fashion. It is a fact that I celebrate, as sustainable and responsible that I am. But they invade two fears for me:
1. That all persons dedicate themselves to being "responsibles" for an indiscriminate form and that opportunists without scruples use this "fashion" to enrich.
2. That the responsibility is spread in the same way and with the same information and we make another fashion get sick of the responsibility like any.
Only the fashion word, already puts the hairs to me of points and more when we talk of the sustainability. The sustainability is a subject complex enough so as to appraise the opinion and what the groups of interest have to say and the persons expert in the different affected subjects. But if the consulting firm of turn that, nowhere in creating a new model or a new solution, has its own system that he adapts and personalizes for its clientele summarizes this complexity, we have already wrapped the skein!
I repeat that the sustainability and the RSC are subjects transversal enough, so as to adapt all companies an only model, again.
If we, the "responsible" persons, dedicate to squeezing in in knocks of hammer our clientele for that they enter in the model that we wish, we are already again with the fish that bites itself the queue, we are not again responsibles. We are selling a service that will not foster the entrepreneurial cloning, anywhere in the innovation.
The RSC can not be personalized, has to be created from zero. The companies are different as the components of its structures are different. We can not adapt a model to the companies, can follow a guide or better he points, to invent it for each company. In this way, our services will be costlier, but also responsible. The only way that it is responsibles it is that we do not attempt to make economy of scale with the sustainability. Can we endeavour it?
Guide of responsible tourism
For Cris Pérez Vàzquez. Responsibles! Now you can already make responsible tourism with a guide responsible for a responsible ONG.
The ONG Fair Tourism has edited a guide of sustainable tourism. It is not about a guide of ecoturisme, it is a collection of destinations that they benefit from the tourism as a generator of economy for the local population and not to enrich more to the big touroperadores.
The destinations have been chosen strictly to create a guide with activities, really responsible accommodations. It is not a matter only of tourism solidary or of traveling to far and poor fates. There are de luxe destinations and, very near, there are places where we can help the territories to generate wealth without polluting excessively or prejudice the fates.
Now that we go on holiday is important to take consciousness of the impact of our actions when we go on holiday:
- The overcrowded tourism usually generates a sudden impact in the environment and in the population: increase of waste and insufficient capacity of collection and treatment, for example.
- The completely included tourism leaves great benefits to the big touroperadores and generates social differences in the destinations: a person dedicated to the restoration can perceive more money than another dedicated to the traditional economy, as a consequence, the persons give up any expectation of own growth to find work to the touristic sector.
The guide of Responsible Tourism considers these and other parameters when choosing its destinations.
Responsible! Hour is from being coherent with your values and having fun this time of leisure in a compromised and responsible way.
Guía de Turismo Responsable, me first libro
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Discriminación in the trabajo
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Weary demandantes acusan in weary empresas of toparse cone the techo of cristal that the impide to continue cone profesional y career su of otros compañeros cone diferencias salariales cone them mismos cargos empresariales.
Más exagerados cases him dieron in 1996, cuando unas trabajadoras of Mitsubishi denunciaron in the plant of the insultos y fear Illinois brand promover fear an ambiente hostile hacia weary trabajadoras.
The brand of cerveza Stroh in denounced Minnesota fue sexist publicidad fear. También la Ford Motor Company pagó $8 millones fear one denounces related cone the discriminación.
Tampoco in Europe tenemos comportamientos más inclusivos, them manuales of the Swedish company IKEA contenían lenguaje discriminatorio to the not incluir figuras femeninas in them mismos.
Más cercana todavía him the company lain in Barcelona, Bopan Promociones Alimentarias, that sanctioned fue fear to publish an offer of empleo in the that him solicitaba "an aprendiz of bollería" y him exigía stops acceder in the "varón" being puesto ", of menos of 25 años..."
Of the discriminación, tampoco está exenta the Public Administración not even them hombres. The INEM in Full-Grown fué condenado to pay a compensación to a mujer fear not ofrecer an empleo I como monitor of Special Educación fear to be of maternidad fear baja. También in Pontevedra, the Municipal Centro of Asesoramento á Wife quería contratar in a psicóloga y así him weary exigían you condition. Weary bases of contratación fueron anuladas in the fear juzgado to discriminate against the género masculino y him that not weary sólo víctimas sleep mujeres of the discriminación.
A ciudadano afroamericano demandó in Apple racial discriminación fear. The propietaria of a peluquería in the Ferrol him negó in aceptar clientas colombianas it stops not to prejudice the imagen of su I negotiate.
Estos his ejemplos of conductas that weary responsible empresas not deberían permitir y, in cambio, siguen existiendo. Cosas cuotidianas that us acompañan each día in the prensa, in the televisión, in them comportamientos y hábitos diarios.
Bone I invite to luchar against esta discriminación. In comprometeros it stops to be personas más inclusivas, responsible más, más comprometidas. Bone I invite to fijaros y to catch of conciencia of esos signos of discriminación y to act it stops cambiarlos.
The inclusión him you responsabilidad, him nuestra responsabilidad.
Carmen Calvo dice that the Real Academia trabaja in the asunción I como rule of the non sexist lenguaje
Demand against General Electric, The Country (05/06/07)
Sexist Discriminación in them manuales of Ikea, The Mundo (11/03/05)
The sexist publicidad tiende in the sutileza y him menos it obviates, pero as agresiva, Consumer(15/03/07)
Condenadas in sufrir discriminación, La Vanguardia (09/03/02)
The blue treasure
The problems of this abusive consumption are the logistics and the management of waste that this floodgate fact. Bottling water, he requires a container of plastic that has to be manufactured. Next, a production line that thanks to the electricity fills in the bottles and seals them. When is the product labeled and ready, does have to distribute. The transport of the bottles of water follows the line of pollution, for finally to arrive to the final shop or consumption.
But on arriving at house of whom consumes it, a new environmental conflict starts again. On consuming the water, the containers have to be recycled. To recycle them, some containers are needed to launch them, a transport to pick them up and to bring them to the plant of recycling and if they arrive - only 20% of these containers is recycled -, the plant of recycling is also generating some pernicious effects for the environment. And yet it has not finished, the product that is obtained from the recycling has to be sold and has to transport again.
How much transports and useless manufactures, if we can open the tap, fill in a glass and drink water. Even, our mascots have to consume bottled water! The water of tap is not pure enough for aquariums and for mascots that have to follow some type of treatment.
Does this water of tap have the sufficient quality for countries where they do not have water? Neau distributes a message of awareness of this chain of pollution in its empty bottle and the benefits are destined for countries where the blue treasure is scarce.
We make a reflection and incorporate projects how NEAU, we force to manufacturers to take charge of the collection and management of its containers that contribute to the polució of our world and we thank the luck of power to open the tap and potable water drink!
The agua in bottle, a problem global environmental medio
A system israelí convierte gua polluted in potable it matches instantáneamente
Agua in bottle: tirando fear resources the alcantarilla
Reciclado of plásticos
Bottled Agua: símbolo of nuestro tiempo
I strike environmental of the agua bottled, Consumer
The factory of social stigmata
As the already published case of Dolce&Gabbana, of which we discussed with people of the University. The advertising companies should be more responsibles in its messages. To avoid scandals that they end up benefiting more to the advertiser, was spoken about applying preventive measures and that some organization classified the advertisements before going out to the media.
I was one of the few ones that maintained the position that the Association of Means Agencies or the CAC - to quote some - had to assume this control. Almost every the debate turned against this affirmation: the control ends up being censorship, the freedom of speech decreases, there is the danger of favoring for interests -as already it goes to the USA with the classification of the films.
They are right. But which is the equilibrium? We want to foster the violence of genre, the discrimination, the anorexia and the bulimia...? They are consequences of the advertising or are a reflection of our society used for the advertising world? Is the history of the egg and the hen repeated?
The last novelty announced to a television channel is that becoming big is unavoidable. It is an apparently innocent sentence. It is about an advertisement of a cream anti-wrinkles.
Do they want what to transmit for us? That it is not worthwhile to live from that you have wrinkles? Can we not become big? Is the maturity not brought any more? We give back the life to the alive one and it leaves a corpse beautiful?
The result is served: hospitals of cosmetic surgery that turn up as champignons, every kind of lotions and injections for sale to fight against the wrinkles. Had we not agreed on the wrinkle being beautiful?
We already have a society with persons of 40 years with alimentary imbalances, they can now neither become big? Is to be years unavoidable?
No, it is not unavoidable. The persons who die, can not become big and enjoy the life. They can not have the experience that is reflected in the and ours grandmothers and grandparents.
We need urgently a Richard Gere de l'arruga or to ask to Adolfo Domínguez that it write in the labels of its designs again that "the wrinkle is beautiful"!
Are the virtual lives the future?
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The displacements until the jobs cancel; the physical construction of centers of leisure or supermarkets any more they are not necessary. The virtual life can make the lives continue in another way. The big logistical centers can communicate directly with the housings to supply foods and services that cover the basic needs.
Is our future so far from the world of Matrix?
The new named life "Second Life" exchanges services and purchases in the network. A life wished and created by us that little has to do with the physical life, with the pollution and with the dangers that expect us in the street. To the virtual lives, we create our reality. It is so futuristic to create the reality itself or we create it permanently?
Some entrepreneurial persons have already found veins of market and they already earn money in shops of design of clothes, offices of architecture, etc. All virtual businesses little or not at all not regulated by the legislation, guilds and professional schools.
The usuariat that wants to buy one of the products acquires the product or service that it needs in the coin typical of the world of "Second Life" that can be achieved with real money (euros or dollars).
We already have, the first premise of a society or sustainable economy. Is it the opportunity of the sustainable development at world level?
And the sociocultural aspect? Does it also develop? Or to have a life parallel and connected to a computer is antisocial and it fosters the alienation?
They exist communities, gymnasiums, places to go to dinner, concerts, exhibitions, etc The offer is suggestive and it seems attractive for the usuariat that keeps on being added to this new society where the persons are as want to be. They themselves describe its look, its work and its group of friends. A lot more of that he can be called of the physical life, where many parameters determine our characteristic features and they are conditioned to being as want to be by us.
Finally, the environmental impact that generates this new life is inferior to that of our current community. The energy consumption consumed by the computers is increased. But if we bring to all the population in Second Life, we will be able to make the purchases and we will only need a carrier who takes foods or drinks to us. We can work from house and we can correlate with our friends in any virtual place without making any movement.
Another thing will be the medical assistance that yes this has to be physics. I do not know if doctor being will go from being a profession looked to being for obligatory if all the population passes itself to a virtual life. Do maybe the doctors invent any new virtual system to visit, to work and to diagnose?
It seems that a life like this, a balanced and sustainable society fulfills all the requirements to help to have and the persons invent the personality with the one that more chests of drawers feel.
But which dangers does having a virtual society have?
George Orwell, Jules Verne and other authors had already predicted the future in its way. Is Matrix another forecast of future? Is it a virtual, dangerous life? Which difference there is between the current life controlled by the lobbies and a virtual life controlled by the computer science?
An emergent and futuristic subject that it has for me intrigued...
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Lady, madam, gentleman and mister?
Moreover, the language has another challenge: it is a tool of exchange between two or more individuals. In a communicative process where they intervene two parts with different intentions. The emitting part creates a message and the receiver receives it and interprets it according to its ideas.
As a consequence, it can give that the broadcasting station has an intention and the receiver interprets it in another way. Therefore, the language has an intentionality often doubtful for whom he receives. However, if he uses itself in a studied way, it can bring some very calculated objectives.
THE INTENTION OF THE MESSAGE
Of this intentionality of the messages journalists are very conscious, publicists and politicians that they use it according to its interests to address determinate public or to provoke determinate well studied reactions. The titular of the newspapers witnesses of this discriminatory use of the language and of the messages are:
"Inside attributes the increase of the delinquency to the immigration in 10,52%"
"A deaf person-dumb person kills in knocks of hammer its woman who had the same minusvalidesa"
"Some women suffer the domestic violence in silence"
The things change when the election campaigns arrive, the political speeches become more incloents, they want to achieve the major number of votes and they disregard the principle of economy that the normative entity complains for the use of the language:
"Citizens and citizens of Lleida"
THE INCLUSIONS AND EXCLUSIONS FROM THE LANGUAGE
This inclusion, however, is an advance to stand out. More than 30 years ago, the speeches were very different:
In the same way, the language has also evolved for the men and words like nurse, sewing box or cook, they also gave step to the professionals of these works of feminine antecedents.
This evolution demonstrates that the language is alive and that he keeps on modifying according to the demands of the society.
THE RESPONSIBILITY IN THE CONSTRUCTION OF THE LANGUAGE
However, until which point we have to force the language? As far as where do our responsibilities arrive?
Some collectives speak about inventing neologisms that neutralize the language to describe the genre, others propose to create new endings with this same objective. The English is a language that has many neuter words, to describe women of a determinate profession, however has to add the term "woman". Then of what the neuter words are?
Another proposal is to duplicate the words, when it is not possible to find one generic. Others back up the use of the arroba to include all genres.
The next time that a card writes to an anonymous receiver, I will have to consider the different possibilities: lady, madam, gentleman and mister. Another possibility could be "senyoriat" (or senyoria(?!)) making use of the invention of a new less sexist terminology. And another resource could be to make use of the recognized arroba.
Falling in the excess stresses the differences and to force the language is a too violent measure that will not bring us the wished changes. If we invent new words, but do not erase the discrimination from our minds, we will have excluding neologisms again in our dictionaries.
However, what yes is evident is that they continue asking the women for us if we are madams or ladies and that the same being is not a public man than a prostitute.
STARTING POINT
To change some headings and to pay more attention to the excluding language is a good starting point. In the network, numerous manuals can be found of how to use integrating vocabulary. The objective is to demolish old stereotypes and to include the col?lectius that, in the present, have more risk of social exclusion.
As the Eulàlia Lladó says, that a language has different words to denominate nuances of the gray color means that its speakers perceive tones of the gray that others can not describe and of those that hardly will be conscious.
Sometimes, the words can be builders of the reality. In a peaceful way, we will manage to construct the palette of gray that it is us lacking to have an excluding language and when we achieve it, safe that we also manage to see more colors!
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